Lazada UX study

  Conclusion   During this UX study , we observed that Lazada is overloaded with features in their app, which leaves them a bit cramped. It does a good, but minor, job and makes the user experience feel disorganized through its solid but numerous quirks, the misplaced buttons, the incessant advertisements, and the forms that never end.   The layout should be cleaned up, and more directions should be provided to the app to take it to a new level. It would assist beginners to orientate easily and transform experienced customers into confident non-vexed users. Another way in which the UX game was reversed was through visual equilibrium and instant feedback.   As students, this assignment challenged us to role play in both roles, a designer and a user. We have calculated that there is no use adding features upon features; sometimes, it is about unloading the clutter. Don Norman was right when he wrote that, with users’ empathy, design decisions are more s...

  Guidelines Having read what other students and ordinary shoppers are saying on the Internet, I have compiled this list of the UX problems and the ways they might be improved. These adjustments must render the Lazada application much more navigable and easier to use across the board. Problem (Common User Complaints) Guideline / Suggested Improvement The voucher section is very hidden and troublesome to the users. And put the Apply Voucher button just below the total price, make it orange and appear briefly as a tooltip to the first-time users. It is mostly a pop-up party on the home page. Cut the banner advertisements and relocate promotions on a separate page titled Deals; this will clean the front page and make it faster. Too many steps during checkout Reduce it to three rational steps (Address – Payment – Confirm) and add an obvious progress bar to ensure that users are ...

 This section explains how the UX study was carried out, who participated, and what methods were used to collect data and feedback about the Lazada app. Participants A total of five participants aged between 18 and 25 were selected for this study. All of them are students who have previous experience using e-commerce platforms such as Shopee, Lazada, and Zalora. The participants were chosen because they represent the typical target users of the Lazada app  like young adults who frequently shop online and are familiar with digital payment system All five of the participants had two same problems which is : Participants is sue in this tab: - hard to navigate because of small button and text - too much row and confusing - hard to find the voucher and discount page Participants issue in this tab: - Too much icons and ads to be seen - very hassle because of too much button and icon - can easily press anything in accident - can be easily lost in this tab

About Lazada Lazada was founded in 2012 and has since become one of the largest online shopping platforms in Southeast Asia. It offers millions of products, fast delivery, multiple payment methods, and frequent promotions. Because it targets a wide range of users with different shopping needs, the user experience design plays a crucial role in helping customers search, purchase, and track their orders smoothly.

INTRODUCTION Lazada is one of the most popular e-commerce platforms in Southeast Asia that specializes in selling all kinds of products such as electronics and fashion to the everyday needs of people. As millions of people make online purchases daily, the mobile app of Lazada has become an important tool to make the process of searching, ordering, and monitoring goods easy and convenient. In this project, our team undertook a User Experience (UX) research to understand how people use the Lazada mobile application. The aim is to find out areas that are confusing, how easy it is to perform some usual shopping activities, and give suggestions to improve it and make it easier to use and be satisfied with. This paper is conducted in response to the Assignment 2 (Online Blog): as a part of the DCS1103U - User Experience (UX) Design course, in the Faculty of Data Sciences and Information technology.

Usage Findings 1. Where did users get confused? Three out of five users were confused when trying to locate the “Voucher” section. The icon was placed beside the “Coins & Rewards” tab, and its small label made it easy to miss. Figure 1: Voucher button unclear on home screen.