Conclusion

 

Conclusion

 

During this UX study, we observed that Lazada is overloaded with features in their app, which leaves them a bit cramped. It does a good, but minor, job and makes the user experience feel disorganized through its solid but numerous quirks, the misplaced buttons, the incessant advertisements, and the forms that never end.

 

The layout should be cleaned up, and more directions should be provided to the app to take it to a new level. It would assist beginners to orientate easily and transform experienced customers into confident non-vexed users. Another way in which the UX game was reversed was through visual equilibrium and instant feedback.

 

As students, this assignment challenged us to role play in both roles, a designer and a user. We have calculated that there is no use adding features upon features; sometimes, it is about unloading the clutter. Don Norman was right when he wrote that, with users’ empathy, design decisions are more straightforward.

 

Overall, Lazada is already deploying substantial features, yet getting these small UX improvements to nail down it may elevate it to the status of the most reliable and trusted shopping app in Southeast Asia.