About Lazada

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About Lazada

Lazada was founded in 2012 and has since become one of the largest online shopping platforms in Southeast Asia. It offers millions of products, fast delivery, multiple payment methods, and frequent promotions. Because it targets a wide range of users with different shopping needs, the user experience design plays a crucial role in helping customers search, purchase, and track their orders smoothly.



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Findings – Lazada UX Study

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Usage Findings 1. Where did users get confused? Three out of five users were confused when trying to locate the “Voucher” section. The icon was placed beside the “Coins & Rewards” tab, and its small label made it easy to miss. Figure 1: Voucher button unclear on home screen.
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Conclusion

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  Conclusion   During this UX study , we observed that Lazada is overloaded with features in their app, which leaves them a bit cramped. It does a good, but minor, job and makes the user experience feel disorganized through its solid but numerous quirks, the misplaced buttons, the incessant advertisements, and the forms that never end.   The layout should be cleaned up, and more directions should be provided to the app to take it to a new level. It would assist beginners to orientate easily and transform experienced customers into confident non-vexed users. Another way in which the UX game was reversed was through visual equilibrium and instant feedback.   As students, this assignment challenged us to role play in both roles, a designer and a user. We have calculated that there is no use adding features upon features; sometimes, it is about unloading the clutter. Don Norman was right when he wrote that, with users’ empathy, design decisions are more s...
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