Findings – Lazada UX Study

Usage Findings

1. Where did users get confused?

Three out of five users were confused when trying to locate the “Voucher” section. The icon was placed beside the “Coins & Rewards” tab, and its small label made it easy to miss.

Figure 1: Voucher button unclear on home screen.

2. Which tasks did users find difficult?

Most users (4 out of 5) struggled to filter products by “Free Shipping” and “Official Store.” The filters were hidden behind multiple layers of menus, causing unnecessary clicks. 

Figure 2: Filter options buried under submenus.

3. Did users need guidance?

Yes , especially first-time users who were unsure about checking order tracking updates. They needed verbal guidance to find the “My Orders” page under the profile icon.

Figure 3: Hidden order tracking option – users must open the profile menu to find it.

4. What did users think about the color scheme?

Users liked the consistent orange and blue color scheme but felt the bright promotional banners were visually overwhelming. Some mentioned it distracted them from browsing products.

Figure 4: Overuse of bright banner ads – users found them visually distracting.

5. Were menus and navigation clear?

Some users mentioned that the Home and Fashion icons looked visually similar, making it unclear which section they were currently on. The icons use similar colors and styles, and the small text labels don’t stand out enough to guide users.

Figure 5: Similar icons in navigation bar – users confused between Home and Fashion tabs because of similar design and color tone.

6. What seemed visually important to users?

Most users’ attention was immediately drawn to the large “New User Exclusive” banner on the home screen. Its bright colors and bold text stood out more than the product listings below. Several users mentioned that this banner made them click it first, even when they were not interested in the promotion.

Figure 6: “New User Exclusive” banner steals user focus.

7. How was the contact or help form?

Users found the contact form simple but too generic. They wanted clearer options like “Report a Seller” or “Payment Issue” to get faster help.

Figure 7: Contact form lacks specific categories – users need clearer issue options.

8. How was the input form design (e.g., login, checkout)?

Four users appreciated the clean checkout form layout but said that the small font size and unclear error messages made data entry harder. One user didn’t realize a required field was missing until submission failed.

Figure 8: Checkout error message too subtle – users easily missed validation warnings.

Summary

Overall, users found Lazada functional but visually crowded. Minor layout tweaks and clearer feedback cues could significantly improve usability and reduce confusion during shopping.