Methodology
This section explains how the UX study was carried out, who participated, and what methods were used to collect data and feedback about the Lazada app.
Participants
A total of five participants aged between 18 and 25 were selected for this study.
All of them are students who have previous experience using e-commerce platforms such as Shopee, Lazada, and Zalora.
The participants were chosen because they represent the typical target users of the Lazada app like young adults who frequently shop online and are familiar with digital payment system
All five of the participants had two same problems which is :
Participants issue in this tab:
- hard to navigate because of small button and text
- too much row and confusing
- hard to find the voucher and discount page
- Too much icons and ads to be seen
- very hassle because of too much button and icon
- can easily press anything in accident
- can be easily lost in this tab
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